Parental influence on youth propensity to join the military

The purpose of this research was to apply the Theory of Planned Behavior (TPB) in a model of youths’ career choice intentions and parents’ recommendation intentions. Specifically, a TPB model was developed for youth-parent dyads and tested with SEM to examine parental influence on youth intentions as well as behavior. Results indicated that a modified TPB model is useful for describing how youth and parent beliefs translate into enlistment intentions and pre-enlistment behavior. The strongest impact parents appeared to have on their children was through efficacy beliefs, followed by the link between parents’ attitudes and youths’ normative beliefs. Implications for recruitment and outreach efforts are discussed.