Anchoring effects on performance judgments

Three studies were conducted investigating the effects of irrelevant anchors on performance judgments. Both a lab and field study demonstrated that an alternative anchoring manipulation that did not involve an explicit comparative question had effects on performance judgments similar to a traditional anchoring manipulation. The final study examined whether the anchoring effects were more likely when the anchor was highly applicable to the final judgment. The results indicated that both highly applicable and low applicable anchors produced an anchoring effect, but the highly applicable anchors had a larger effect on performance judgments. Evidence was also found for asymmetrical anchoring effects. In two of the three studies, high anchors increased performance judgments relative to the control group, whereas low anchors were not significantly different from the control group.