Article ID Journal Published Year Pages File Type
889053 Organizational Behavior and Human Decision Processes 2006 15 Pages PDF
Abstract

What is the role of early experiences in shaping preferences? What are the mechanisms by which such early encounters influence the way preferences are formed? In this research, we examine the impact of the entry position and favorability of initial (and ongoing) experiences on preference development. We predict that the starting point will heavily influence which particular region people select from initially, and favorableness of early experiences and myopic search will both limit their search to that particular region. Across four studies, we find that when the initial experiences are favorable, subjects engage in lower levels of search, experience only a narrow breadth of possible alternatives, demonstrate less ongoing experimentation, and have a reduction in the amount of preference development.

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