People higher in self-control do not necessarily experience more happiness: Regulatory focus also affects subjective well-being

•Regulatory focus also affects SWB.•People can chronically and situationally benefit from promotion focus in goal pursuit.•The strength of chronic promotion focus can predict SWB.•People higher in self-control do not necessarily experience more happiness.

A number of studies have shown that self-control is a key variable influencing subjective well-being (SWB). The present research demonstrated the effects of regulatory focus on SWB. Study 1 surveyed college students and found that (1) promotion-dominant people reported more SWB than prevention-dominant people, even after controlling for the effect of TSC as a covariate, and (2) the direct effect of promotion focus on SWB was significant, but the direct effect of prevention focus on SWB was not significant in the model with TSC as a mediator. Study 2 manipulated situational regulatory foci and required participants to execute a self-control task. The results showed that the two groups did not differ in task performance, or self-control, however, the promotion-focused group reported more task pleasure. These results indicate that promotion focused people are happier than prevention focused people during goal pursuit, that people can chronically and situationally benefit from promotion focus, and moreover, that people higher in self-control do not necessarily experience more SWB.