Self-esteem, personality and Internet Addiction: A cross-cultural comparison study

•This study examines the link between personality, self-esteem and Internet Addiction.•Self-directedness and Internet Addiction are negatively associated in all samples.•This study includes samples from seven countries.

Previous work from Germany and Austria highlighted the importance of personality and excessive private Internet usage for Internet Addiction (IA). In a cross-cultural approach we tried to replicate a negative association between IA and the personality trait of self-directedness in Bulgaria, Germany, Spain, Colombia, China, Taiwan and Sweden and as well the finding that persons with a damaged self-esteem have a higher proclivity for becoming Internet addicted in Bulgaria, Spain, Germany and Colombia. In total N = 989 took part in the study. Results show that the personality dimension self-directedness was negatively correlated to the IA score of the participants in all samples. In contrast, no interaction effect between implicit and explicit self-esteem on IA could be observed.