The Pictorial Attitude Implicit Association Test for need for affiliation

The Pictorial Attitude Implicit Association Test (PA-IAT) has recently been developed as a new measure of need for power. This study aims to extend the scope of the PA-IAT to need for affiliation. In line with implicit motive theory, results show that the need for affiliation PA-IAT predicts non-declarative measures of motivation provided that need for affiliation is activated. We also obtained evidence for the discriminant validity of the measure. In general, our results confirm that the PA-IAT is a valid measure of implicit motives and show that the PA-IAT can also be used for the assessment of need for affiliation.

► We validated the Pictorial Attitude-IAT (PA-IAT) as measure of need for affiliation. ► The PA-IAT predicts non-declarative behavior if need for affiliation is activated. ► The PA-IAT is not related to direct measures of need for affiliation.