Article ID Journal Published Year Pages File Type
891995 Personality and Individual Differences 2010 5 Pages PDF
Abstract

Previous research on the Implicit Association Test (IAT) has almost completely neglected stimuli effects caused by individual differences in concept representations. The present study describes a more person-centered idiographic approach (i.e., individualized stimulus word selection) in which stimuli are either selected from a list or freely associated by the participants. To investigate whether this method can be used to reduce unexplained variance and ameliorate the IAT-family’s psychometric properties, we conducted two experiments with a test–retest design using an anxiety–IAT as well as an anxiety- and a calmness–SC-IAT (a single category variant of the IAT). Personalizing stimulus selection had no effect on the measurement outcome, reliability, and correlations (implicit–explicit, implicit–implicit) of the IAT and SC-IAT when measuring implicit anxiety.

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