Identify cultural patterns in the cities of Guarda and Covilhã

The study of differences in cultural dimensions across cultures seeks to identify a set of characteristics (beliefs and values) that are common to certain groups and individuals that are united in feeling, thought, and action. The aim is to find patterns, profiles, and behavioral standards that demonstrate different cultural behaviors and that may help explain differences in people's behavior and attitudes to innovate, as well as the differences in performance of the territories. Thus, the aim of this study is to identify and analyze cultural standards in two towns in Portugal, Covilhã and Guarda, through the cultural dimensions developed by Hofstede. These cultural standards can help to explain the different dynamics of regional innovation. In this sense, we made up a case study using the survey developed by Hofstede. Then, we applied the questionnaire developed by Hofstede and concluded that what prevails in both cities is a reduced power distance, high individualism, femininity, high uncertainty avoidance, and short-term orientation.