| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 8942462 | Industrial Marketing Management | 2018 | 12 Pages |
Abstract
The results further suggest that corporate bloggers' stickiness to blog partially mediates the relationship between corporate bloggers' perceived behavioral control and their commitment to blog. Overall, the results of the structural model for the U.S. and Kuwait samples generate similar findings. The implications of this research offer potential theoretical and managerial contributions for both the U.S. and Kuwait.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Ramendra Thakur, Dhoha AlSaleh,