Entrepreneurship as an art of subversion

SummaryThis paper proposes subversion and resistance as two fundamental aspects of entrepreneurship and the entrepreneurial process. Taking a start in the established notion of subversive activities in art, we outline their main expressions and consequences in the entrepreneurship setting. We further address the accompanying issue of resistance, and define and illustrate its role in art and the introduction of novel business ideas. Ultimately arriving at the concept of artful entrepreneurship, we suggest the analysis of subversion and resistance as a promising but so far neglected avenue of research in entrepreneurship studies.