Article ID Journal Published Year Pages File Type
896201 Scandinavian Journal of Management 2009 4 Pages PDF
Abstract

SummaryStarbuck is critical of faddishness, and with good reason. Fads may come, and fads may go, but go they must—or must they? We look at the relentless pressure to publish in the top journals of Management Studies. There is no sign of decline, and yet such desperation to do something of value not because it is useful but because demand for it is great certainly satisfies the definition of fad. Is a fad that runs and runs still a fad?

Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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