Article ID Journal Published Year Pages File Type
897322 Technological Forecasting and Social Change 2007 10 Pages PDF
Abstract

In this conceptual paper we propose a redefinition of the Laggards concept and discuss a consumer leapfrogging effect, whereby Laggards of previous product generations may often become the Innovators of the most recent generation. We then examine the potential financial benefits to be gained by addressing this resistant population.

Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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Laggards in disguise: Resistance to adopt and the leapfrogging effect
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