Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
897322 | Technological Forecasting and Social Change | 2007 | 10 Pages |
Abstract
In this conceptual paper we propose a redefinition of the Laggards concept and discuss a consumer leapfrogging effect, whereby Laggards of previous product generations may often become the Innovators of the most recent generation. We then examine the potential financial benefits to be gained by addressing this resistant population.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Jacob Goldenberg, Shaul Oreg,