Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
897461 | Technological Forecasting and Social Change | 2007 | 12 Pages |
Abstract
This study examines the construct of strategic conversation in a scenario planning context. After defining key terms and a conceptual framework for the strategic conversation, this study presents data gathered from individual participants in a scenario planning project. Data concerning perceptions of strategic conversation skills were collected pre-and post-scenario planning project, and then compared with a standard t-test. Conclusions are drawn and limitations are presented and discussed in depth. Recommendations for improving this research in future studies are also identified.
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Authors
Thomas J. Chermack, Louis van der Merwe, Susan A. Lynham,