Article ID Journal Published Year Pages File Type
897461 Technological Forecasting and Social Change 2007 12 Pages PDF
Abstract

This study examines the construct of strategic conversation in a scenario planning context. After defining key terms and a conceptual framework for the strategic conversation, this study presents data gathered from individual participants in a scenario planning project. Data concerning perceptions of strategic conversation skills were collected pre-and post-scenario planning project, and then compared with a standard t-test. Conclusions are drawn and limitations are presented and discussed in depth. Recommendations for improving this research in future studies are also identified.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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