“They are all the same”: Low perceived typicality and outgroup disapproval as buffers of intergroup threat in mass media

Three studies examined whether the perceived typicality of a threatening outgroup actor in media messages alters threat effects on attitudes toward the entire outgroup; and whether outgroup (dis)approval of the actor influences perceived typicality. Study 1 measured Dutch majority attitudes toward Moroccans before and after the Van Gogh murder by a Moroccan-Dutch Muslim. Low perceived typicality of the murderer mitigated less favorable attitudes toward Moroccans after the murder. Study 2 used a newspaper report involving a Moroccan perpetrator to manipulate (dis)approval by other Moroccans. Controlling for prior attitudes toward Moroccans, outgroup disapproval effectively reduced the perceived typicality of the perpetrator as a Moroccan. Study 3 manipulated threat to Psychology students’ identity by an Economy student's insulting behavior and (dis)approval by other Economy students in a campus magazine interview. Outgroup disapproval reduced the perceived typicality of the insulting student and buffered threat effects on Psychology students’ attitudes toward Economy students. We conclude that outgroup disapproval buffers threat effects of negative outgroup behavior in mass media on outgroup attitudes through reducing perceived typicality.

► Intergroup threat in mass media affects outgroup attitudes. ► Perceived typicality of outgroup perpetrators moderates threat generalization. ► Perceived typicality is reduced when the outgroup disagrees with the perpetrator.