Services and conflict management: Cultural and European integration perspectives

This paper analyses and discusses the implications of three important characteristics (assertiveness, performance orientation and gender egalitarianism) of Turkish culture from a conflict management styles perspective in the light of the prospective integration of Turkey with the European Union (EU). The analysis of the three cultural characteristics indicates that Turkish people are more likely to resort to avoiding, accommodating and compromising strategies in situations of conflict, rather than collaborating and competing. The study shows that there are important differences between Turkey and its main trading partners regarding assertiveness, performance orientation and gender egalitarianism.