Emotion expression and the locution “I love you”: A cross-cultural study

This exploratory study is aimed to advance the understanding of emotion expression across cultures by focusing on the declaration of love and studying its expression across cultures. In particular, the use of the locution “I love you” was investigated. Results indicate that the use of the locution “I love you” fluctuates greatly across cultures: It is used exclusively for romantic declarations of love in some cultures, but has a much wider distribution in others. Interestingly, nonnative speakers seem to use the locution “I love you” more in English than their native language. Differences are also noticeable within cultures, particularly across genders and age groups. Thus, females tend to use the expression more often than males. In addition, there seems to be more widespread use of the locution now than just a few decades ago.