The nature of death and the death of nature: The impact of mortality salience on environmental concern

According to terror management theory, individuals are motivated to distinguish themselves from the rest of nature because doing so facilitates the denial of human mortality. However, based on an integration of terror management and contingencies of self-worth perspectives, the present research hypothesized that existential insecurities about death may differentially influence environmental concern depending on whether or not an individual derives self-esteem from environmental action. Results demonstrated that heightened mortality awareness led to less concern for the environment among those not deriving self-esteem from an environmental domain, but fostered environmental concern among those who do acquire self-esteem from environmental action. The implications of these findings are discussed.