| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 9552652 | Information Economics and Policy | 2005 | 12 Pages |
Abstract
In this paper, I estimate consumer preferences for IMT (International Mobile Telecommunications)-2000 service in Korea using the conjoint analysis technique. For statistical models, I estimate the random coefficient discrete choice model using the Bayesian approach with Gibbs sampling. The results show that there are large variations in consumer valuation of IMT-2000 service upgrades, and consumers generally value video telephony over multimedia mobile Internet and global roaming services.
Related Topics
Social Sciences and Humanities
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Management of Technology and Innovation
Authors
Yeonbae Kim,