Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
958077 | Journal of Economics and Business | 2011 | 16 Pages |
Abstract
⺠This paper provides insights on how firms decide the size of the products. ⺠Size depends on the characteristics of supply and demand and on pricing (linear v non linear). ⺠Under non-linear pricing, the large size is chosen if the cost savings are important. ⺠Under linear pricing, if production costs are high only the small size is supplied. ⺠Non-linear pricing has mostly a positive effect due to an output/size expansion effect.
Keywords
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Business, Management and Accounting
Strategy and Management
Authors
Carlo Reggiani,