Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
9663692 | European Journal of Operational Research | 2005 | 10 Pages |
Abstract
This paper characterises the dynamics of advertising investment in a spatial monopoly, contrasting the socially optimal behaviour of a benevolent planner against that of a profit-seeking monopolist. In steady state, the monopolist always distorts both output and advertising decisions as compared to the social optimum, except in a situation where, under both monopoly and social planning, the equilibrium entails full market coverage.
Keywords
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Luca Lambertini,