Article ID Journal Published Year Pages File Type
9719004 International Journal of Research in Marketing 2005 12 Pages PDF
Abstract
In this paper we compare a number of common strategies for constructing discrete choice experiments. Two of the strategies, including one based on theoretical constructions for optimal discrete choice experiments, produce designs that are better than those that come about from random grouping and from using the LMA construction. A simple account of this theoretical construction is given.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
Quick and easy choice sets: Constructing optimal and nearly optimal stated choice experiments
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