Article ID Journal Published Year Pages File Type
9719011 International Journal of Research in Marketing 2005 16 Pages PDF
Abstract
We apply the method to the diffusion of both Internet access at home and mobile telephony among households in 15 countries of the European Union. The results show that forecasts obtained from our model outperform those from independent diffusion models for each country separately, as well as forecasts from the mixing-behavior model by Putsis et al. (1997).
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Authors
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