Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
9719011 | International Journal of Research in Marketing | 2005 | 16 Pages |
Abstract
We apply the method to the diffusion of both Internet access at home and mobile telephony among households in 15 countries of the European Union. The results show that forecasts obtained from our model outperform those from independent diffusion models for each country separately, as well as forecasts from the mixing-behavior model by Putsis et al. (1997).
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Yvonne M. van Everdingen, Wouter B. Aghina, Dennis Fok,