Article ID Journal Published Year Pages File Type
9719015 International Journal of Research in Marketing 2005 23 Pages PDF
Abstract
Hence, advance selling can be a very effective marketing tool in a competitive setting (albeit under more restrictive conditions than in a monopoly setting). It is a tool that can diminish competition and, unlike price discrimination, increase buyer surplus.
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Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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Advance-selling as a competitive marketing tool
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