• Daneshyari
  • Topics
    • Physical Sciences and Engineering
      Life Sciences
      Health Sciences
      Social Sciences and Humanities
Social Sciences and Humanities Business, Management and Accounting Marketing

International abstracts of research in marketing

Article ID Journal Published Year Pages File Type
9719024 International Journal of Research in Marketing 2005 13 Pages PDF
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
Preview
International abstracts of research in marketing
Authors
Adamantios Diamantopoulos,
Related Articles
The effects of installed base innovativeness and recency on content sales in a platform-mediated market
Beyond the more the merrier: The variety effect and consumer heterogeneity in system markets
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations
From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart
The role of network embeddedness in film success
Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
Experiencing film: Subjective personal introspection and popular film consumption
Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand
Matching with the stars: How brand personality determines celebrity endorsement contract formation
Journal
International Journal of Research in Marketing
Journal: International Journal of Research in Marketing
Related Categories
Accounting
Business and International Management
Business, Management and Accounting (General)
Management Information Systems
Management of Technology and Innovation
Marketing
Organizational Behavior and Human Resource Management
Strategy and Management
Tourism, Leisure and Hospitality Management
Related Journals
Public Relations Review
International Journal of Project Management
Burnout Research
Electronic Commerce Research and Applications
Information and Organization
The Journal of Strategic Information Systems
Accounting, Organizations and Society
Human Resource Management Review
Journal of Consumer Psychology
Journal of Economic Psychology
Journal of Interactive Marketing
Journal of Retailing
Journal of Vocational Behavior
The Leadership Quarterly
Organizational Behavior and Human Decision Processes
Organizational Dynamics
Journal of Choice Modelling
Arab Economic and Business Journal
International Business Review
International Strategic Management Review
Journal of World Business
La Revue Gestion et Organisation
Revue Libanaise de Gestion et d'Économie
BRQ Business Research Quarterly
Cuadernos de Economía y Dirección de la Empresa
European Journal of Management and Business Economics
Daneshyari provides fulltext access to millions of research papers.