Dimensions of hotel choice criteria: congruence between business and leisure travelers

This study investigates whether hotel choice attributes decompose into comparable configurations for two important guest groups served by hotels: business and leisure travelers. Each group's responses were factor analyzed and the factor congruency technique was then employed to ascertain the extent of similarity between them. Results indicate that the congruence between the business and leisure travelers is weak in terms of the importance of the factors and their correspondence. Implications of the results are discussed.