Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
9734323 | International Journal of Hospitality Management | 2005 | 5 Pages |
Abstract
Although positive effect of touch on restaurant's tipping has been widely found in the literature, no evaluation was made outside the United States of America and in a bar. An experiment was carried out in a French bar. A waitress briefly touched (or not) the forearm of a patron when asking him/her what he/she want to drink. Results show that touch increases tipping behavior although giving a tip to a waitress in a bar is unusual in France. The familiarity of tactile contact in France was used to explain our results.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Nicolas Guéguen, Céline Jacob,