The effect of touch on tipping: an evaluation in a French bar

Although positive effect of touch on restaurant's tipping has been widely found in the literature, no evaluation was made outside the United States of America and in a bar. An experiment was carried out in a French bar. A waitress briefly touched (or not) the forearm of a patron when asking him/her what he/she want to drink. Results show that touch increases tipping behavior although giving a tip to a waitress in a bar is unusual in France. The familiarity of tactile contact in France was used to explain our results.