Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
9734842 | International Journal of Information Management | 2005 | 17 Pages |
Abstract
Today there are thousands of electronic shops accessible via the Web. Some provide user-friendly features whilst others seem not to consider usability factors at all. Yet, it is critical that the electronic shopping interface is user-friendly so as to help users to obtain their desired results. This study applied heuristic evaluation to examine the usability of current electronic shopping. In particular, it focused on four UK-based supermarkets offering electronic services: including ASDA, Iceland, Sainsbury, and Tesco. The evaluation consists of two stages: a free-flow inspection and a task-based inspection. The results indicate that the most significant and common usability problems have been found to lie within the areas of 'User Control and Freedom' and 'Help and Documentation'. The findings of this study are applied to develop a set of usability guidelines to support the future design of effective interfaces for electronic shopping.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management Information Systems
Authors
Sherry Y. Chen, Robert D. Macredie,