Article ID Journal Published Year Pages File Type
994259 Energy Policy 2008 7 Pages PDF
Abstract

The results of a mail survey of 855 Swedish household consumers showed that willingness to pay for green electricity increased with a positive attitude towards green electricity and decreased with electricity costs. Attitude towards green electricity was in turn related to awareness of consequences of environmental problems for oneself, others, and the biosphere, concerns for these consequences, and self-transcedent value types.

Related Topics
Physical Sciences and Engineering Energy Energy Engineering and Power Technology
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