Fostering entrepreneurial learning processes through Dynamic Start-up business model simulators

This paper argues that combining Business Model representation schemas with System Dynamics modelling may support potential start-up entrepreneurs in learning and experimenting how to turn a business idea into a real firm. System Dynamics modelling is a methodology that allows us to elicit would-be entrepreneurs' mental models underlying the ways to start and set up the strategic architecture of a nascent business, as well as to learn essential strategic management principles by exploring - through the use of simulation - alternative strategic choices and associated scenarios within a protected interactive learning environment. As such, a 'Dynamic Business Modelling' approach may offer useful insights to start-up entrepreneurs by capturing, explaining and simulating how critical business model elements interact to produce enduring competitive advantages over time.