Bringing intermodal transport to the potential customers: An interactive modal shift website tool

Intermodal transport still has to cope with an important gap between supply and demand. The two most important barriers in this respect are that shippers are not aware that intermodal transport can also be a cost effective solution for them and second, they do not know who to contact. This is due to the more complex structure of intermodal transport compared to unimodal road transport, with more actors and handlings involved. A possible solution to overcome the gap between supply and demand is to set up a web-based tool in which companies can check if intermodal transport might be appropriate for them. In this paper the setup of such a web-based tool is described and connected to the state of the art knowledge on intermodal transport. The web-based tool is based on a GIS-based location analysis model.