Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1011053 | Journal of Destination Marketing & Management | 2014 | 12 Pages |
Destination stakeholder cooperation might be regarded as an unquestionable factor enhancing destination competitiveness. This realization has been acknowledged by more and more destinations that implement this idea with varying results. Destinations aspiring to be the market leaders must therefore look for other sources of competitive advantage as efficient stakeholder cooperation may not always be successful. One such potential source of competitive advantage in the contemporary tourism market may be implementation of cooperation between destinations with evidence in existence that this is happening. However, the topic of inter-destination cooperation has not been fully developed. To fill this gap, this paper aims to outline several examples focusing on the Polish tourism market. Four cases from Poland are presented and the final outcome of the discussion is an outline of four factors influencing inter-destination cooperation that highlight the most important strengths and weaknesses of the options presented. Due to the introductive nature of the text, it is recommended that future, in-depth research, including case study research, should be undertaken to further develop this body of knowledge.