Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
1011084 | Journal of Destination Marketing & Management | 2013 | 10 Pages |
Abstract
⺠Place branding must consider multiple identities in its marketing communication. ⺠Rural place-marketing requires a balance between tourism and other enterprise. ⺠Orthodox marketing models need amending to be more relevant for place marketing. ⺠Marketing messages should be consistent with regional/rural identities.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business, Management and Accounting (General)
Authors
Emma L. Giles, Gary Bosworth, Joanie Willett,