Article ID Journal Published Year Pages File Type
1011084 Journal of Destination Marketing & Management 2013 10 Pages PDF
Abstract
► Place branding must consider multiple identities in its marketing communication. ► Rural place-marketing requires a balance between tourism and other enterprise. ► Orthodox marketing models need amending to be more relevant for place marketing. ► Marketing messages should be consistent with regional/rural identities.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business, Management and Accounting (General)
Authors
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