Tourist perceptions of extreme weather events in Martinique

Climate change is expected to lead to an increase in extreme weather situations, such as storms, heat waves or intense and prolonged rainfall. This paper explores in situ tourist perceptions of an extreme weather situation in the Caribbean island of Martinique. In a situation of prolonged, heavy rains in what is usually the dry season in April/May, a study was conducted including 240 questionnaires and 28 semi-structured interviews. Results indicate that tourists have a predetermined understanding of local climate conditions, which in the case of repeat visitors is also based on previous in-situ experiences. Frequent and intense rains as experienced by the tourists during the survey period are largely in conflict with weather expectations, but (largely negative) perceptions are negotiated in relation to a range of aspects, such as travel motives, explanatory information about the events, and climate change. Findings are discussed with regard to their implications for demand responses and travel behavior.

► Media shape understanding of a destination's climate and weather conditions. ► Individuals negotiate weather and climate (change) information during the holiday. ► In situ deviations of weather expectations result in a re-negotiation of beliefs and perceptions. ► Traveler personalities are very important concerning the interpretation of weather conditions. ► Repeat visitors' perceptions of local climate conditions are less affected by extreme weather.