Dark tourism motivations: Simulation, emotional contagion and topographic comparison

This paper examines dark tourism consumption motivations. Using a qualitative and interpretative mixed-method approach, this study traces the dark tourism motivations related to “blackpackers” and fans of the musical performance art known as black metal. Steeped in anti-Christian motifs and themes, with a history of past violence, black metal is a long-existing and still burgeoning art form that is growing in popularity throughout Europe and the United States. Through examination that involved participant observation, nethnography and content analysis, simulation, coupled with the emotional contagion were found to be key motivating aspects of this dark tourism related to black metal. Additionally, it was found, that similar to media tourists, many black metal fans seek tourism activity to reconcile comparisons between imaged landscapes and topographical reality. In addition to discussing specific aspects of the blackpacking phenomenon, larger theoretical implications related to the greater realm of dark tourism motivations are discussed.

► Dark Tourism can be motivated by processes related to simulation and the emotional contagion. ► Dark Tourism, similar to media tourism can be motivated by a desire to make comparisons between real and imagined landscapes. ► Dark Tourism can closely relate to affect and feed from it.