Article ID Journal Published Year Pages File Type
1012296 Tourism Management 2013 13 Pages PDF
Abstract

Tourism is acknowledged to be an important business sector in rural areas. This paper argues that second-home owners constitute an important market segment for businesses that offer nature-based tourism activities. Previous research has shown that a number of factors influence tourist behaviour. This study examined how motivation and demographic variables affect second-home owners' intention to purchase three different types of activity products: learning, adventure, and hunting products. We found substantial variations in the purchase intentions for these products among second-home owners. These intentions were influenced by push and pull motivations, age, income and educational level. Second-home owners with a high intention of purchasing nature-based tourism activity products tend to be young, high-income, and socially oriented risk takers. Businesses offering nature-based tourism activity products should use a combination of demographic and psychographic variables when they segment the second-home market.

► The second-home market is important for nature-based tourism businesses. ► Their intention to purchase such products are influenced by leisure motives and demographic variables. ► Recreation experience preferences and reasons for having a second-home in an area influence their purchase intentions. ► Age and education level have a negative effect on the intention to purchase. ► Income has a positive effect on the intention to purchase.

Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
Authors
, , ,