| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1012547 | Tourism Management | 2012 | 9 Pages |
Abstract
⺠Using a CHAID analysis tourists are segmented according to their willingness to pay. ⺠“Typical sun and beach tourists” present a low willingness to pay. ⺠Segments more prone to pay the earmarked accommodation tax (EAT) are identified. ⺠“Environmental steward tourists” are the most receptive to the EAT. ⺠The key predictors on the segmentation process are behavioural or psychological.
Related Topics
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Authors
PatrÃcia Oom do Valle, Pedro Pintassilgo, António Matias, Filipe André,