| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1012610 | Tourism Management | 2010 | 15 Pages |
Abstract
The present study examines the extent, source and nature of reporting about Spain as a tourist destination among Swiss German language newspapers. By testing a method based on the Monetary Publicity Value (MPV) the media coverage is quantified in order to arrive at a positive image of Spain among German Swiss print press. Results confirm that: a) familiarization-trips account for an important volume of positive news; b) culture and travel news are predominantly positive, a trend not pointed out by journalist researchers because generally they focus mainly on political or disaster reporting; c) effectiveness of destination image management among print media can be measured and therefore targeted.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Magí Castelltort, Gabriela Mäder,