| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1012758 | Tourism Management | 2011 | 5 Pages |
Abstract
Performance measurement of tourism websites is becoming a critical issue for effective online marketing. The aim of this article is to analyse the effectiveness of entries (visit behaviour and length of sessions) depending on their traffic source: direct visit, in-link entries (for instance, en.wikipedia.org), and search engine visits (for example, Google). For this purpose, time series analysis of Google Analytics data is made use of. This method could be interesting for any tourism website optimizer.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Beatriz Plaza,