| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 1013305 | Tourism Management | 2007 | 14 Pages |
Abstract
As in tourism shopping, this research investigated travellers’ shopping-related beliefs and behaviors of craft souvenirs. Tourism shoppers were segmented by their craft selection criteria and shopping involvement. Three distinctive groups of shopping enthusiasts, shopping lovers, and indifferent shoppers were found and then assessed by a heuristic approach of market segmentation evaluation. The results should be of great value to both tourism researchers and industry practitioners.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Strategy and Management
Authors
Bo Hu, Hong Yu,