Expanding the individual choice-sets model to couples’ honeymoon destination selection process

The purpose of this study is to expand the individual choice-sets model to a couple's choice-sets model in order to describe engaged couples’ decision-making processes when selecting a honeymoon destination. This research holds that when a couple share different preferences towards alternative destinations during the decision-making process, a conflict may occur. Data were collected through face-to-face interviews with 96 couples planning on going on their honeymoon within 3 months. The results indicated that each member of a couple reduced conflicts by adding some of the other's alternatives into their own alternative set through discussion, and then built the final choice set, which included alternatives acceptable to both. When couples did not agree on the destination until the final stage, the final destination was determined by the situation inhibitors and the magnitude of relative influence that one partner holds over the other.