Business model for Indian retail sector: The Café Coffee Day case : In conversation with V.G. Siddhartha, Chairman, Coffee Day

Given the distinctiveness of the Indian retail sector, and the lack of reliable data on the sector, developing an appropriate business model for the Indian retail sector is a challenge. In this exploratory study of the Café Coffee Day (CCD) chain of cafes, we use corporate presentations of the organisation and interview its Chairman, Mr. V.G. Siddhartha, to develop a business model along the parameters of customer value proposition, profit formula, key processes, and key resources to develop a retail model for Coffee Day Company. We generalise the model to the Indian retail sector to improve its sustainability and scalability.