| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10255948 | Public Relations Review | 2013 | 6 Pages |
Abstract
- Critical analysis of OPR (public relations) conceptualization.
- Discussion of the complexity of the concept which is rarely addressed in the research and conceptualization.
- Discussion of the problematic of relationships and manipulation.
- Discussion of the inconclusiveness of the concepts currently used to define relationships.
- Argument for featuring relationships in public relations as enactments based on co-definition and negotiation.
- Argument for emphasizing the rhetorical, dialogic, and discursive nature of relationships.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Robert L. Heath,