| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 10255954 | Public Relations Review | 2013 | 7 Pages |
Abstract
⺠The Today for Tomorrow program helped BMW become an age-appropriate workplace. ⺠A series of small changes improved the efficiency of a production line. ⺠The program contained two overarching frames that highlighted its initiatives. ⺠These frames are age as a valuable resource and BMW as a responsible organization. ⺠BMW used episodic and thematic framing to localize and globalize the issue.
Related Topics
Social Sciences and Humanities
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Marketing
Authors
Lindsey B. Anderson,