Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10255955 | Public Relations Review | 2013 | 6 Pages |
Abstract
For decades corporations have been promoting their responsible behaviors toward the environment. This study looks at three ways organizations have framed their corporate environmental responsibility over the past 30 years. Specifically, the study finds that organizations focus on the way their environmental behaviors contribute to solutions (gain frame) rather than prevent environmental problems (loss frame). They focus on solving problems for the current generation rather than future generations, and they promote their actions (doing more) rather than promote their conservation (taking less from the earth). However, some differences in framing and use of environmental topic emerge over time.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Denise Sevick Bortree, Lee Ahern, Alexandra Nutter Smith, Xue Dou,