Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10255990 | Public Relations Review | 2005 | 7 Pages |
Abstract
This article examines the conflicting imperatives of issues management through a New Zealand case study in which short-term political and economic objectives compete with longer-term ones of sustainability and legitimacy. Issues management becomes double-edged, so that success in achieving one set of objectives may, paradoxically, lead to failure in the other. The article explores this under-researched phenomenon and expands the boundaries of thinking about issues management by recontextualizing it to the marginalized perspective of the planet as a key stakeholder.
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Authors
Juliet Roper, Margalit Toledano,