Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10255993 | Public Relations Review | 2005 | 8 Pages |
Abstract
This article endeavors to understand the emergence, diffusion and dynamics of the social processes that activate and constitute public relations. By applying Niklas Luhmann's epistemological sociology, it identifies central problems of late modern society and shows how society deals with these problems through evolutionary learning processes and the development of a reflective paradigm. It concludes that the role of public relations can be seen as organizational legitimization in interrelation to different and changing forms of societal coordination.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Susanne Holmström,