Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
10256075 | Public Relations Review | 2005 | 8 Pages |
Abstract
This paper analyzes the use of the Internet as a public relations tool by 20 government and private organizations in the United Arab Emirates. It concludes that, among other findings, UAE public relations staff members continue to play their traditional role in real world situations but when it comes to online communications, they do not seem to have a big say in controlling the flow of information to the public. This may suggest that what appears online about a certain organization may be in tune with what is carried out in real world communications.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Muhammad I. Ayish,