Using the port of entry report as a benchmark: Survey results of on-the-job training among public relations internship site managers

The more up-to-date educators are regarding what the public relations industry expects from students, the more lucrative are students' opportunities for potential employment upon graduation. This study looks through the lenses of internship supervisors within the framework of the “Port of Entry” study. Its purpose is to determine the skills and professional characteristics site supervisors deem most necessary for interns employed in their organizations. Results (n = 109) indicate that in general, writing, oral, and organizational skills are most necessary for interns; professional characteristics include motivation and personality/attitude.