Article ID Journal Published Year Pages File Type
10256212 Public Relations Review 2005 9 Pages PDF
Abstract
This study of a large sample of public relations educators (n = 342) found substantial evidence that professional prejudice and discrimination towards public relations and public relations education exists. More than half (56.6%) of the respondents said they have had a dean, director or department chair who was prejudiced against public relations, and many of these administrators evidently have made use of exaggerations and stereotypes about public relations while criticizing it. Results also suggest this prejudice is more pronounced among print journalists and journalism faculty than it is among other groups of communication educators and practitioners.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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