Article ID Journal Published Year Pages File Type
1033310 Omega 2009 19 Pages PDF
Abstract

A simulation study examines the impact of a simplification strategy that replaces distributional attribute evaluations with their expected values and uses those expectations in an additive value model. Several alternate simplified forms and approximation approaches are investigated, with results showing that in general the simplified models are able to provide acceptable performance that is fairly robust to a variety of internal and external environmental changes, including changes to the distributional forms of the attribute evaluations, errors in the assessment of the expected values, and problem size. Certain of the simplified models are shown to be highly sensitive to the form of the underlying preference functions, and in particular to extreme non-linearity in these preferences.

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Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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